Decrease your conversions – common ways to lock people out

Building products for the web means building products for everybody. We spend hours and hours on optimising user flows, tweaking designs and A/B testing the heck out of everything. The problem is that we as developers, product owners and designers often think about the targeted customer under optimal conditions and ignore minorities. In this talk, we will take a look at common problems of the web today and demonstrate how we can make it a more welcoming place.